We know the content challenges facing financial institutions.
Here are the main ways we can help you address these:
- Your need: Reliable content that is error-free
- Our solution: Meticulous quality of content produced by a native English speaker. It’s so frustrating to receive work with mistakes from content producers (and it’s surprisingly common)! We work hard to deliver error-free content.
- Your need: Flexibility
- Our solution: When business goals shift, content needs shift. And what works on one platform won’t necessarily on another. The macro environment can also change. We provide a critical second pair of eyes, to ensure such changes are reflected throughout your content.
- Your need: A ‘so-what’ factor
- Our solution: Everyone is busy. When your audience reads your content, it should leave them with a desire to take action – or at least a positive impression. We work with you to determine the critical point of your content. No more content for content's sake.
- Your need: Understanding uniqueness
- Our solution: Good content should be more than just an article, blog, webpage. It’s part of a much broader picture of a business and its products, people and brand. We strive to understand your business and goals, framing the content against the macro and competitive backdrop.
Put your trust in FINANCIAL CONTENT lab
Stop struggling in your collaboration with content producers! Instead, rely on us. It’s not just about finding a clever hook. Good content should always be error-free and reflective of your business’ uniqueness.
In working with Financial Content Lab, you receive our pledge of meticulousness, passion and quality.
We offer three main content solutions: WRITING, EDITING and COPYEDITING (see below ‘OUR SOLUTIONS’).
Across these solutions, we can produce content for many mediums. These include (but are not limited to): articles, blogs, website/online copy, social media copy, reports, slide decks, whitepapers, awards pitches, requests for proposals (RFPs) and email/client communications.
For topic areas, our experience spans across financial services. These include (but are not limited to):
– Commercial, corporate and institutional banking: cash management, trade finance, securities services.
– Asset management and investing: funds, flows, ESG/impact investing, cross-border investing.
– Economic/geopolitical: cross-border programmes, macroeconomic and markets commentary.
– Technology: emerging models in traditional institutions, new tech models/fintechs, decentralised finance.
– Organisational themes: sustainability, diversity, inclusion etc.
our solutions
Writing
Producing new content
- Turning ideas into complete, new content from scratch.
- Creating story arcs and positioning key messages.
- Typical outputs: articles, blogs, event summaries, factsheets, whitepapers.
GBP1,000 for up to 500 words
GBP1.50 per word thereafter
Editing
Revising, reviewing, reframing
- You define the story arc and key messages.
- We bring a critical second pair of eyes, to recreate your existing content.
- Applicable for when your content-needs change, fact-checking, realignment or shortening existing content for a different medium.
Copyediting
Polishing and hunting errors
- For a detailed review of finalised content.
- Correcting errors and checking for consistency across content.
- Applicable for any content, but typically applied for awards/sales pitches and reports.
The steps towards great content
- We start with a kick-off call, to understand your big-picture goals.
- Once the project is agreed, we’ll do some more digging to understand your needs. We share our brief template, or we can use yours if you prefer.
- We dedicate time to ensure we understand all the background information. Scope dependent, this can include interviews with your internal experts.
- We know that content often requires multiple internal sign-offs, and sometimes your content needs change. We therefore include up to two revisions with each project (of course you can buy more if needed).
- And that’s it! The more we work together, the more Financial Content Lab can understand your organisation and can deliver more new content that aligns with you brand.
Like the words themselves, the process for creating
good content doesn't need to be complicated.
Frequently asked questions
Unless otherwise requested, we follow The Economist Style Guide (12th edition). If you have your own institutional guide, please share it with us when we start our project.
We can also help you create a style guide if you don’t have one. Read about why this is important here, or get in touch for more information.
While the prices are set to reflect the typical content needs of financial institutions, you are unique and so are your needs. If in doubt, please get in touch and we can discuss the best setup for your project.
Of course! Our aim is to support our clients in whatever their content needs may be. Typically, clients ask us to come up with the angle, however we are happy to follow any ideas you have.
On the other hand, if you don’t know what you want the story to be, we’ll be ready to propose this. In either case, expect us to always ask you ‘why?’ to uncover the uniqueness of your story. This is so we can tell a story with a clear purpose, and avoid leaving your reader wondering ‘so what?’
Our aim is to stay true to Financial Content Lab’s motto: Inform. Impress. Engage.
We are firm believers in clarity, not jargon. The default in financial services, particularly in the B2B space, has become to overcomplicate and elongate. But long words don’t impress your business audience. They’re people after all.
Our approach is to be concise and informative. We help clients demonstrate their expertise without flowery or condescending language – with structured, educational pieces that are enjoyable to read.
Sarah’s answer: I’ve worked a decade in asset management, financial market research and corporate and institutional banking. And I’ve worked both in-house and as an independent content producer. While I’ve learnt a huge amount about the industry in this time, there’s always more to learn. In my experience hiring content producers, background knowledge is important, but quality storytelling is even more so. Get in touch to learn more about how I combine the two.