Let's uncomplexify your content
Financial Content Lab’s vision is to uncomplexify content production in the financial services industry. Don’t hesitate to get in touch if you want us to craft unique messages for your audience, with a clear purpose.
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Frequently asked questions
Unless otherwise requested, we follow The Economist Style Guide (12th edition). If you have your own institutional guide, please share it with us when we start our project.
We can also help you create a style guide if you don’t have one. Read about why this is important here, or get in touch for more information.
While the prices are set to reflect the typical content needs of financial institutions, you are unique and so are your needs. If in doubt, please get in touch and we can discuss the best setup for your project.
Of course! Our aim is to support our clients in whatever their content needs may be. Typically clients ask us to come up with the angle, however we are happy to follow any ideas you have.
On the other hand, if you don’t know what you want the story to be, we’ll be ready to propose this. In either case, expect us to always ask you ‘why?’ to uncover the uniqueness of your story. This is so we can tell a story with a clear purpose, and avoid leaving your reader wondering ‘so what?’
Our aim is to stay true to Financial Content Lab’s motto: Inform. Impress. Engage.
We are firm believers in clarity, not jargon. The default in financial services, particularly in the B2B space, has been to overcomplicate and elongate. But long words don’t impress your business audience. They’re people after all. Our approach is to be concise and informative. We help clients demonstrate their expertise without flowery or condescending language – with structured, educational pieces that are enjoyable to read.
Sarah’s answer: I’ve worked a decade in asset management, financial market research and corporate and institutional banking. And I’ve worked both in-house and as an independent content producer. While I’ve learnt a huge amount about the industry in this time, there’s always more to learn. In my experience hiring content producers, background knowledge is important, but quality storytelling is even more so. Get in touch to learn more about how I combine the two.