Hi, I'm Sarah DATTA

FOUNDER AND DIRECTOR OF FINANCIAL CONTENT LAB

I established this business with a clear purpose: to help Asia-based organisations across the financial services industry produce quality, impactful content for their audiences.

I am a British, sharp-content lover. Nothing makes me happier than helping clients connect with their unique audiences.

“If you can’t explain it simply, you don’t understand it well enough.”

"Never leave your reader thinking ‘so what?’"

“Details make perfection, and perfection is not a detail.”

“So the writer who breeds more words than he needs, is making a chore for the reader who reads."

“Quality is not an act. It is a habit.”

the full story

The beginning

After ten years of working in various content-development roles in Asia, I established Financial Content Lab at the end of 2020. During this decade, I learnt that content producers can be more of a hindrance than a help. And having been on the other side, I know how critical it is to be able to trust your content producer, for the long term.

The mission

Financial Content Lab serves Asia-based organisations across the financial services industry. Concise messaging matters; every word counts. In an industry where unnecessarily-complex jargon is often the norm, striving for uncomplexified sharp content production should be the standard. Content with a unique message and a clear purpose.

The future

This is only the beginning of the story. As Financial Content Lab’s founder, I wake up every day excited to produce content that supports my clients’ business objectives, and makes their lives easier. I also look forward to working on this company and watching it grow.

Why work with Financial Content Lab?

EXPERTISE I’ve worked in-house and as an independent content producer. I understand the challenges on both sides and the optimum model for working with a content partner.
ASIA FOCUS With experience in financial services across Asia, I know the nuances of doing business in this region. And having worked at a multinational in Asia, I also understand the importance of connecting with global business goals.
BUSINESS MINDSET I'm obsessed with striving for the quality that comes when you keep your brand in mind. Content is representative of what a business stands for – and I want to help my clients tell stories that are appropriately aligned.
STRATEGIC THINKING I will always ask you why. Why this story? Why this product? Why is your business different? Only by drilling do I believe we can tell stories that your audiences want to hear.
NATIVE ENGLISH COMMUNICATOR I was born and raised in the United Kingdom, and trained as a journalist in English.

Asia is like no other region. Organisations need a content partner who understands their – as well as their business' – uniqueness.

business values

METICULOUSNESS

Content should always be error-free.

QUALITY

Content should always trigger thoughts or actions.

ADAPTABILITY

Messages should transcend platforms.

PURPOSE

No piece of content exists in a vacuum.

DEDICATION

Serious content producers take time to understand their clients and their clients’ audiences.

RELIABILITY

For turnaround times and meeting of briefs.

Testimonials

TESTIMONIALS

Sarah has a unique skill of bringing technical content to life with intrigue. Attention to detail, fantastic time management and 100% reliability make her one of our preferred content partners.

Sarah has a real talent for the written word. Her writing and editing skills are excellent, as is her ability to absorb information and represent it in a meaningful, yet uncomplex way. Sarah also created our first Transaction Banking Style Guide, which continues to be highly endorsed and used today. She takes great pride in quality; this sentiment is echoed by the internal stakeholders she has worked with.

I work with Sarah monthly. Her attention to detail is impeccable and she provides great advice on structuring a piece to draw out the key points. I rely on her to continue to push our team to produce high quality content related to decentralized finance (DeFi) and the burgeoning crypto ecosystem. I highly recommend her as a reliable partner for producing content across financial services.