Hi, I'm Sarah DATTA
FOUNDER AND DIRECTOR OF FINANCIAL CONTENT LAB
I established this business with a clear purpose: to help Asia-based organisations across the financial services industry produce quality, impactful content for their audiences.
I am a British, sharp-content lover. Nothing makes me happier than helping clients connect with their unique audiences.
the full story
The beginning
After ten years of working in various content-development roles in Asia, I established Financial Content Lab at the end of 2020. During this decade, I learnt that content producers can be more of a hindrance than a help. And having been on the other side, I know how critical it is to be able to trust your content producer, for the long term.
The mission
Financial Content Lab serves Asia-based organisations across the financial services industry. Concise messaging matters; every word counts. In an industry where unnecessarily-complex jargon is often the norm, striving for uncomplexified sharp content production should be the standard. Content with a unique message and a clear purpose.
The future
This is only the beginning of the story. As Financial Content Lab’s founder, I wake up every day excited to produce content that supports my clients’ business objectives, and makes their lives easier. I also look forward to working on this company and watching it grow.
Why work with Financial Content Lab?
- EXPERTISE I’ve worked in-house and as an independent content producer. I understand the challenges on both sides and the optimum model for working with a content partner.
- ASIA FOCUS With experience in financial services across Asia, I know the nuances of doing business in this region. And having worked at a multinational in Asia, I also understand the importance of connecting with global business goals.
- BUSINESS MINDSET I'm obsessed with striving for the quality that comes when you keep your brand in mind. Content is representative of what a business stands for – and I want to help my clients tell stories that are appropriately aligned.
- STRATEGIC THINKING I will always ask you why. Why this story? Why this product? Why is your business different? Only by drilling do I believe we can tell stories that your audiences want to hear.
- NATIVE ENGLISH COMMUNICATOR I was born and raised in the United Kingdom, and trained as a journalist in English.
Asia is like no other region. Organisations need a content partner who understands their – as well as their business' – uniqueness.
business values
METICULOUSNESS
Content should always be error-free.
QUALITY
Content should always trigger thoughts or actions.
ADAPTABILITY
Messages should transcend platforms.
PURPOSE
No piece of content exists in a vacuum.
DEDICATION
Serious content producers take time to understand their clients and their clients’ audiences.
RELIABILITY
For turnaround times and meeting of briefs.